Absolut needed to be relevant for its fans during the European summer. We built a brand home with nightlife legend Seth Troxler and street artist Giacomo Bufarini, aka RUN, that connected the brand to the culture of an island that loves a good party.
Another one of those #absolutnights.
Absolut has a longstanding history with the arts and music. It all dates back to when the legendary Studio 54 still existed, a place where artists like Andy Warhol and Keith Haring introduced the Swedish spirit to the US market.
Every now and then, agencies like ours get the opportunity to work for the brand in this arts domain.
We created their own pop-up art bar on Ibiza, contributing to a more open world with another one of those #absolutnights.
