Beatport is already an online phenomenon. We gave it an IRL form: a strategy with a toolkit of core assets that its teams now activate worldwide, on streets, at festivals, in stores, and streamed to millions.
Experiential Platform
Worldwide
2025
BeatportLive
A disruptive visual identity.
The primary logotype is a reimagined version of the core brand logotype. An iconic square element surrounding the “Tonearm” symbol and the adapted W95FA font to replace select letters, creating a disruptive visual identity.
The world’s leading online electronic music store turned into a living, breathing, sweating series of live experiences, streamed to a global audience.
EMC thrives everywhere
From sidewalk to storefront and from 7-eleven to alleyway. Beatport Live brings EMC to life in neighbourhoods, communities, and the street.
