Beatport is the world's leading music platform for DJs and electronic music producers. Our job: brand and experience design of Beatport Live as their IRL platform. 'The block' is built to move across screens, stages, and cities.
The primary logotype for Beatport Live is a reimagined version of the core brand logotype. It features the iconic square element surrounding the “Tonearm” symbol and utilizes the adapted W95FA font to replace select letters, creating a distinct, disruptive visual identity.
Beatport Live transforms the world’s leading online electronic music store into a living, breathing, sweating series of live experiences. Happening in real time, IRL, with local communities, and streamed to a global audience.
It’s about bringing a digital pulse into physical spaces, creating disruptive moments charged with energy and spontaneous connections.
From sidewalk to storefront and from 7-eleven to alleyway, we’re proving that electronic music culture thrives everywhere. Beatport Live brings EMC to life in neighbourhoods, communities, and your street.
