Connecting the brand to European culture through urban greening heroes and artists.
Brand toolkits
Europe
2019
030
Timberland
Nature Needs Heroes
Nachtlab Agency delivered an experiential strategy and curated program of urban greening activations in several European cities. Including talks, movie screenings and workshops, attracting new volunteers to green rooftops and urban gardens.
Nature Needs Heroes presents community and urban spaces as overlooked forms of nature, asserting individual and community responsibility for these spaces.
Activations spanned Amsterdam, Milan, London, Berlin and Barcelona. Artist collaborations in our hometown with Wilson Oryema, Marjan Van Aubel, Heleen Blanken and Culture hotspot Mediamatic.
Tangible ideas and solutions for a better tomorrow.
