Bosch's workshop teams saw a company with a rich past. We built New Era, an experience that showed them where Bosch is heading and made them want to come along.
A 360° experience for a brand entering a whole new era.
Solarpunk was the starting point: the rare vision of the future that isn’t a wasteland. From there Nachtlab built an opening spectacle with Nick Verstand, an audio-visual laser show that put Bosch’s newest vehicles and the E-mobility tech inside them, in front of the room.
Transforming the industrial setting of ‘De Fabrique’ in Utrecht into a modern landscape of electric nature.
Nachtlab narrated through exerience design how the symbiosis between technological progress and the natural world is crucial for the upcoming energy transition.
