Experience, branding and show design, adopting Bosch's newest innovations around E-mobility.
Exhibition design
Netherlands
2022
A 360° experience for a brand entering a whole new era.
BoschBosch New Era
A positive future vision leads
Solarpunk was the starting point: the rare vision of the future that isn’t a wasteland. From there Nachtlab built an opening spectacle with Nick Verstand, an audio-visual laser show that put Bosch’s newest vehicles and the E-mobility tech inside them, in front of the room.
Transforming the industrial setting of ‘De Fabrique’ in Utrecht into a modern landscape of electric nature.
Nachtlab narrated through exerience design how the symbiosis between technological progress and the natural world is crucial for the upcoming energy transition.
