Interior and experience design, launching an iconic limited-edition collection. A series of exclusive events and pop-up ship shop trips to re-establish the connection between Tommy Hilfiger and music.
Tommy Hilfiger’s place in hip-hop history is unique. From TLC to Destiny’s Child, from Snoop Dogg to Aaliyah, the biggest R&B stars of the 90s picked Hilfiger as their brand of choice. But since then, the master Tommy Hilfiger brand drifted away from their roots. Time to get us on board.
We embarked on a ship shop that cruised the canals during Amsterdam Dance Event and ensuing members-only after parties.
The fall collection drop was the perfect opportunity to re-establish the connection between those classic styles and the new generation of heroes whose music and style choices are inspiring today’s youth.
Re-establishing the connection between Tommy Hilfiger and the new generation of music heroes.