Adriatic Luxury Hotels had a beach with potential. We designed the identity and look & feel for Spinaker: a beach club with a day that runs from the first swim to sundown.
The primary logo is built around a typeface inspired by the building’s distinctive curves, translating its architectural character into a contemporary wordmark. The secondary logo combines the Spinaker wordmark with hand-drawn icons inspired by the building’s original floor plans and architectural drawings.
The material palette is inspired by modernist design and the timeless simplicity of coastal living. Travertine and limestone bring a natural, tactile foundation. Aluminium and smoked glass introduce a contemporary edge. Natural linen and walnut wood bring softness and warmth.
“Oscar Niemeyer meets the Mediterranean Riviera.” A spatial identity at the intersection of architecture, landscape and coastal culture.
Brutalist architecture translated into the experience design and branding of a vibrant beach club and fire kitchen.