Brand and experience design to make Spinaker 'the happening' of Cavtat, the beach pavilion worth crossing the bay for, day and night, authored from the brutalist building it lives in.
The primary logo is built around a typeface inspired by the building’s distinctive curves, translating its architectural character into a contemporary wordmark. The secondary logo combines the Spinaker wordmark with hand-drawn icons inspired by the building’s original floor plans and architectural drawings.
The material palette is inspired by modernist design and the timeless simplicity of coastal living. Travertine and limestone bring a natural, tactile foundation. Aluminium and smoked glass introduce a contemporary edge. Natural linen and walnut wood bring softness and warmth.
“Oscar Niemeyer meets the Mediterranean Riviera.” A spatial identity at the intersection of architecture, landscape and coastal culture.
Brutalist architecture translated into the experience design and branding of a vibrant beach club and fire kitchen.