Corona owns the beach yet needs the city to grow. We cemented the brand in the sunset, an occasion that happens everywhere, every day.
Video
Cape Town
2022
CoronaOccasions
A Universal Golden Hour
For a brand that is associated with the beach and the summer, the challenge was to grow market share in more urban environments and colder seasons without losing strong brand personality.
A series of ads, created down in Cape Town to cement Corona in the golden hour of the sunset.
We shot the key visuals for European markets and executed them as OOH campaigns, as well as video content in different formats suited for their social media channels.
From rooftops to parks and from beaches to snowy hilltops, sunsets remind us to spend more time outside.
