Naming, brand, experience and spatial design for a beach club on the island of Mljet, Croatia.
Hospitality Design
Croatia
2026
ZORA ZORAMLJET
Balance and a quiet confidence
The logotype is set in a sans serif with a gentle organic touch. Its subtle imperfections bring a handcrafted, human feel. Spacing between the letters leaves room for light and air, creating a relaxed, open rhythm. The repetition of the name anchors the mark, giving it balance and a quiet confidence.
Gradients echo the slow changes of the sky, ocean, and sun from dawn to dusk. Soft transitions move from cool morning blues to the warm, golden hues of late afternoon, and finally into the calm depth of twilight.
