PLASTIC DOESN’T BELONG IN PARADISE
Yet plastic sweeps across every shore, it floats through every sea and it’s in the nests and stomachs of nearly every creature that calls this place home. That’s why Corona and Parley have come together to put an end to marine plastic pollution.
In 2017 Corona and Parley for the Oceans formed a global partnership to address marine plastic pollution. They committed to protect 100 Islands against marine plastic pollution by 2020 and to turn them into symbols of change. Nachtlab Agency was asked to kick off of the campaign at the Ocean School in the Maldives. An immersive experience bringing together artists, designers, filmmakers, marine biologists, musicians, photographers and scientists in the ultimate classroom, the Indian Ocean.
Together they explored the beauty of the oceans and witnessed the negative impact of plastic pollution on life underwater, on uninhabited islands and in local communities.This collective experience marked the campaign’s starting point and worldwide roll-out of a toolkit created by Nachtlab Agency. It activated Corona’s markets by integrating Parley’s AIR strategy and for Corona to adopt a plastic-free philosophy across all aspects of the brand.
