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presidente

presidente

  • Presidente Festival
  • Dominican Republic

For Presidente, Dominican Republic’s signature beer, we presided over the creation of a 3-day festival in Santo Domingo’s Olympic stadium. 120.000 people joined us, and so did Justin Timberlake.

The music festival featured the best that Latin music has to offer with performances by Ricky Martin, Maluma, Carlos Vives, Juan Luis Guerra, Justin Timberlake and even Bad Bunny. Big names, even by our standards. 

They deserved a proper stage, so we created a main stage inside the stadium of epic proportions, including several time-coded show moments with audio, video, light and fireworks. Around the stadium it was a whole different ballgame, for which we designed the food courts, bars, VIP areas and brand experiences.  

In collaboration with:

  • 360 SHOWDESIGN
  • PAV EVENTS
  • VISION IMPOSSIBLE
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