What I've learned about transformation design thus far #50

Daniel Kahneman’s research on memory and experience revealed something surprising: we do not remember experiences as they were. We remember them selectively, with particular weighting on certain moments.

The peak-end rule describes this selectivity. When recalling an experience, we disproportionately weight two moments: the peak (the moment of greatest emotional intensity) and the end (how the experience concluded). The duration of the experience matters less than these weighted moments. A longer experience with a mediocre peak and weak ending may be remembered less favourably than a shorter experience with a strong peak and good conclusion.