We captured some beautiful ads all the way down in Cape Town, staging the perfect occasion to enjoy Corona, that universal and everyday golden hour of the sunset.
For a brand that is associated with the beach and the summer, the challenge was to grow market share in more urban environments and colder seasons without losing strong brand personality. Tying Corona to the sunset was the strategic move forward, which they’ve celebrated for over a decade now.
A series of ads, created down in Cape Town to cement Corona in the golden hour of the sunset.
We shot the key visuals for European markets and executed them as OOH campaigns, as well as video content in different formats suited for their social media channels.
From rooftops to parks and from beaches to snowy hilltops, sunsets remind us to spend more time outside.